Apple Podcast Subscriber Count Has Grown Over 300% Since June 2021

Since June 2021, the number of people using Apple’s premium podcast subscription service has increased by more than 300 percent. An Apple representative who talked to Digiday about a brand-new Dateline subscription podcast option revealed the statistic today.

More than a year after subscriptions initially arrived, more over 25% of the top 100 programmes from the “Top Shows” ranking had a subscription option. In April 2021, Apple released Apple Podcasts Subscriptions, a tool that enables users to gain advantages including ad-free listening, access to more material, and early or exclusive access to new podcast series.

Similar to how App Store subscriptions operate, Apple receives a 15 to 30 percent share of the money from podcast subscriptions. For the first year that a user is a subscriber, Apple keeps a 30 percent cut; for each additional year, it keeps a 15 percent cut.

Dateline is the most recent subscription addition to Apple, offering ad-free listening across nine podcasts and programmes, one-week episode early access, and monthly bonus episodes. Podcasters have the option to choose their own membership pricing conditions, with the cost of the subscription being $2.99 per month or $29.99 per year.

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